Fast forward to today:
In 2022, I opened my own luxury pet grooming salon and retail space, combining everything I learned growing up in the industry with my certification as a canine esthetician. Every day, I work with discerning owners who want the best for their pets and became known as the groomer who was willing and able to work with the more “difficult” dogs.
Here’s what I noticed during my time in the pet industry:
The pet brands that truly succeed aren't the ones with the flashiest marketing—they're the ones that genuinely understand the deep bond between pets and their people.
That's when I realized something important…
Most copywriters just research the pet industry. I was raised in it.
After 20+ years of being hands-on with thousands of dogs and cats—from anxious rescues to pampered salon clients—I understand something that can't be learned from market research:
What pet parents are really thinking when they read your copy.
The hopes and fears behind every purchase decision. The difference between a product that sounds good and one that actually works. Why some brands feel trustworthy while others feel like they're just trying to make a quick buck.
When you work with me, you get:
Copy that passes the "sniff test" with real pet parents
Someone who knows the difference between marketing fluff and actual pet care
Stories and insights that come from genuine, lifelong experience
A writer who sees your customers as fellow pet parents, not just demographics
My credentials:
20+ years hands-on experience in diverse aspects of professional pet care
Luxury pet grooming salon and retail space owner
Certified canine esthetician
Raised in the industry by professional groomer, dog trainer, and K9 handler parents
But honestly? My best qualification is this: I genuinely love dogs and cats, and I understand the people who love them too.
Ready to work with someone who actually gets your industry?
Let's create copy that connects with pet parents the way you connect with their pets—authentically, expertly, and with genuine care.
I learned to read dog body language before I learned algebra.
And while algebra still seems like a foreign language to me, reading dogs became second nature.
While other kids were at soccer practice, I was hanging out in my mom's grooming salon kennels—not as some weird form of child punishment, but because that's where the most interesting "people" were.
Growing up as the daughter of a professional groomer, dog trainer, and K9 handler meant our house was always full of dogs.
Board-and-train clients
Rescue transports
The occasional "problem dog" that just needed someone who understood them.
This was just normal life for my little brother and me.
